client: Exxon Corporation
improvement: Shit Happens
date: August 1989

creative director: Ethyl Ketone | art director: Lance | production: Jack Napier, Walid Rasheed

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The Billboard Liberation Front, in a show of solidarity with our beleaguered and unjustly maligned corporate comrades at Exxon Corporation have decided to dust off our coveralls and re-enter the vital field of outdoor advertising improvement.

Our first new actions took place early Monday morning, May 8th at six locations in California. The two San Francisco locations are:

Bay Bridge On Ramp - Intersection of 1st Street and Harrison. This board is visible to southbound 1st Street traffic and westbound Harrison St. traffic.

Northwest corner of the intersection of Kearney & Pine streets. in the Financial District, visible to Kearney & Pine St. traffic.

Prior to their improvement and liberation, these billboards read: HITS HAPPEN -- NEW X-100 Our crack graphics and installation crews left them reading: SHIT HAPPENS -- NEW EXXON