Archive for 2010

Stella Artois, A Thing of Beauty

Thursday, September 30th, 2010


We at the BLF have been assisting fatigued advertising copywriters to strengthen their corporate messages for over thirty years. Advertising is the language of our Culture, as BLF CEO Jack Napier noted almost as many years ago. And the primary use of language is to to communicate ideas. The most efficient and direct communication of an idea comes through the most elegant use of the least amount of words to communicate that idea. It’s quite clear from the image in this Stella Artois billboard ad what the message IS. The BLF merely wishes to assist this campaign by paring down the words in order to match that message most perfectly. – BLF Education Officer, R.O. Thornhill.

The improvement can be seen at 38th St and 8th Ave in midtown New York.

The BLF ( has been improving outdoor advertising since 1977. Prior campaigns have included work for Exxon, R.J. Reynolds, and Apple Computers.


BLF Featured in: Trespass. A History of Uncommissioned Urban Art

Sunday, September 12th, 2010

The BLF is very pleased to be one of the featured “artists” in the soon to be released Taschen compendium on “Street Art” entitled Trespass. This heavy hitting tome promises to be the final word on the gamut of criminal artists (not merely graph guys). It is written by the premier world authority on weirdo underground artists, Paper Magazine editor, and general all around cool guy, Carlo McCormick. It is produced by the excellent Wooster Collective’s Marc & Sarah Schiller, long time supporters and promoters of crazy kids with crayons that should know better. When originally asked by Carlo to contribute to this book a couple of years ago, I was thrilled and a little apprehensive. Tashen: what beautiful books! A joy to be in, I was sure. “But Carlo….. do we have to take our clothes of for a group shot?!?!?!?”

From the producers:

“With over 300 pages of works by more than 150 artists, Trespass ultimately brings together into one book four generations of artists that include Jean Tinguely, Philippe Petit, Paolo Buggiani, Duke Riley, Spencer Tunick, Keith Haring, Os Gemeos, Jenny Holzer, Barry McGee, Gordon Matta-Clark, Shepard Fairey, Blu, Billboard Liberation Front, Guerrilla Girls and Banksy, among others. Every photograph in the book is of work that was unauthorized and lacked permission. Commissioned work, even if the photographs were absolutely spectacular, is not included.”

The launch for the book is to be at the Taschen store in Manhattan on September 29th. I’ll be there. C’mom down and buy me a drink.

My Life, My Death, My Billboard

Monday, June 28th, 2010



June 27, 2010
San Francisco

The Billboard Liberation Front (BLF) is honored to announce a new marketing partnership with Philip Morris (PM) that finally brings together the rugged sense of American independence with your most important choice as a consumer: your death. The message of “My Life. My Death. My Choice.” informs and empowers the consumer to choose, as their god given right, how they want to die. Philip Morris brings this message to the consumer to remind them that some rights are inalienable in life as they are in death.

“We’ve always said that the only two things in life that are unavoidable are death and taxes,” commented Michael E. Szymanczyk, Chairman and Chief Executive Officer, Philip Morris. “This campaign drives home that message where, if you are gonna die, might as well do it on your terms. Just like our Marlboro Men did.” According to Patrick B. Smelt, Chief of Marketing, “This bold message of independence and demanding life and death on your terms fits with the current zeitgeist of anti-establishmentarianism and post-post-modern rage at the repressive state demanding a healthier you and your environment.”

The BLF was honored to accept this exciting challenge. “We have no comment on President Obama’s health care reform, but many consumer of Philip Morris’s products do. We felt that this campaign picks up on a widespread rage that some nameless, faceless bureaucrat might give them cheaper health care, preventative treatment, and maybe deny them the sweet release we are all seeking,” said Rico T. Spoons, BLF Director of Offense as he idly drew a razorblade across his wrists. “This oppressive political climate and fascist approach towards health raises the comforting question of ‘how will you end it all?’ I like to think that we are just giving some poor folks a reminder that Philip Morris will always be there to help kill you.”

All former Marlboro Men, Wayne McLaren, David McLean and Dick Hammer, were unavailable for comment due to their rugged, manly choice of death by lung cancer.

The improvement can be viewed on Howard at Van Ness.


McDonald’s: I’m Sick of It

Sunday, June 6th, 2010



June 6, 2010
San Francisco

The Billboard Liberation Front (BLF) and the McDonald’s Corporation (MCD) have launched a new advertising improvement campaign. The initiative features a bold new slogan, “I’m Sick of It,” and is designed to counter the brand-negatives that have gnawed at MCD since the release of irresponsible attack-films like “Supersize Me” and “Food, Inc.” By embracing the traditional American values of conformity, convenience, and mediocrity, it is intended to reverse the damage done by the nay-saying health-Nazis and cow-hugging America-haters who have taken a bite out of MCD’s market share and hounded its beloved corporate mascot Ronald McDonald into exile.

“In an uncertain world, customers want comfort and sameness in their eating habits,” the spokesclown observed, speaking from the cramped office he shares with fellow expatriate Joe Camel. “It’s not just about portion size, though that’s still important. In these troubled times it’s more about familiarity, about conformity, and most of all about not taking any risks. MCD has responded to that shift in consumer attitudes, and has reengineered its product line to reflect a culinary landscape that prides itself on mediocrity.” Mr. Camel, speaking through a throat-tube, added: “McDonald’s is the cardiologist of America’s destiny.”

To accomplish this historic turnaround, McDonald’s turned to the re-branding experts at BLF, America’s premier Advertising Improvement Agency. “It’s time for McDonald’s to retake the cultural High Ground,” explained BLF Recreative Director ______ deCoverly. “They’ve been on the defensive for years, using generic ‘lifestyle’ ads that deny their core values. Now they’re fighting back, and reclaiming their cultural legacy.”

Unashamed to take a bold stance on America’s milquetoast taste, McDonald’s and the Billboard Liberation Front proudly unveil their new campaign: “I’m Sick of It.” The initial improvement can be seen at the corner of California and Hyde in San Francisco.

BLF Speak at DeYoung Museum, May 7th.

Tuesday, May 4th, 2010

Jack Napier and Milton Rand Kalman of the Billboard Liberation Front will speak at the DeYoung Museum in as part of their Mission Muralismo series on May 7th.

Cultural Encounters: Friday Nights at the de Young presents “Mission Muralismo” in partnership with Precita Eyes Muralists

WHAT: Street Art San Francisco: Mission Muralismo series presents “Directional Signals: Pranksters and Preachers, Paste and Stencil” featuring talks by Rigo, and John Jota Leaños. Also, Jack Napier, BLF co-founder, and Milton Rand, Kalman BLF chief scientist, will give a presentation titled “The Art and Science of Billboard Improvement,” plus stencil cutting demonstration by Russell Howze author of Stencil Nation: Graffiti, Community and Art.

WHEN: Friday, May 7, 6–8:45 pm
Live music in Wilsey Court: Marcus Shelby Quartet featuring vocalist Faye Carol performing the MLK project, 6:30-8:30 pm

WHERE: de Young Museum, Golden Gate Park

COST: Programs are free of charge

On Friday, May 7, the de Young Museum presents another dynamic program, luminous projections, and book signing in the ongoing series Mission Muralismo, in conjunction with the recently published book Street Art San Francisco: Mission Muralismo, edited by Annice Jacoby for Precita Eyes Muralists, foreword by Carlos Santana (Abrams, 2009). The evening focuses on the talent and passionate work of major contributors to the book: Rigo, John Jota Leaños, Russell Howze, Jack Napier Billboard Liberation Front (BLF) co-founder, and Milton Rand Kalman BLF chief scientist

The lecture/demonstration program will take place in the lobby of the Koret Auditorium starting at 6:45 pm with Russell Howze demonstrating stencil cutting and the process of working a stencil from start to finish. Visitors will have an opportunity to see completed stencils and work at his stencil station until 7:15 pm. Projections of Howze’s work will be shown in the Koret Auditorium.