You REALLY don’t know us very well. You might have to climb to those upper branches yourself. Heights make us nervous. So to speak.

You’ve missed the press on our other campaigns. I can’t blame you for that; after all, why should you spend all of your time tracking our notices. I, however have done just that. Media whore that I am (and by extension the BLF in general is,) I’ve obsesively collected every scrap of newsprint on our group since 1977. After all, we started as and continue to be a media organization. Point being, The Apple hits got no more or less press than most of our other major hits. One difference was the very amusing internal Apple Corp. email whirlwind touched off by our campaign. Many Apple correspondents thought we were Microsoft shills. Some thought our improvements were funny, Others expressed confusion, others were INCENSED that we would poke fun at the Holy Fruit. I guess they all thought that they new what we meant, much like you do. Well, to assume makes an ASS out of U & ME as my sweet ol’ gramma used to say. Conversely, an assumption can be correct, of course. I do believe most of my collegues here at BLF World HQ use MACs as do I. It actually seems to be a better product. (there’s your endorsement, Mr. Jobs - we’ll let you know where to send the check. That doesn’t mean that Apple Corp. as a cult/corporation/concept should be exempt from derision and conceptual assault.
Why is Steve Jobs any better than Gates? Gates told Big Blue to go fuck themselves before he had much power. That took some balls. Yeah open source is swell & I guess Apple is more inclined to lean in that direction. They are still a company that sold their widget using the dead without consent (Hithcock, Earhardt, Einstein, etc.) and the silly and the compromised (Branson, Turner, Dali Lama, etc.) As Big Jess Unruh the Democratic political boss of Californis in the 60’s said of lobbyists, “..if you can’t drink their booze, screw their women, take their money and STILL VOTE AGAINST THEM… well you shouldn’t be in this job.” Well, the same goes for our kind of work. To address another point of yours, I don’t recall ever declaring our “mission” was to enlighten anyone. If I ever take such an arrogant stance I hope someone slaps me in the face with a halibut. So fuck Apple and fuck all the rest. I have a great sense of humor, but self righeousness is rarely funny. -Jack

I’m not telling you off, I’m just pointing out that your Apple campaign comes off as pretty whack, Jack. I don’t think you’re a minion of anyone. You sure are defensive, though. If you’re truly here to enlighten and you truly believe in your mission why take that tone?

And don’t tell me you didn’t love the low lying fruit bit I wrote above. I know you smiled at that. If you didn’t, then maybe you’ve finally become one of those harp- like unable-to-laugh ’cause you’re so dam serious types. And geez, man. That’d be a shame.

Keep up the hasslin’.

Also note that all art for improvements are created on G5. Frankly, when we see an easy target we hit it.

Do you believe they suck more than Windows and Microsoft?

Do you think they’re more evil than Rumsfield and Bush?

Aren’t there much more deserving targets of your energy and wit?

Seems to me almost every “Culture Jammer” I have come across uses Macs if they’re creative types and Linux if they’re hardcore geeks. So it’s odd to me that you’re doing things to speed the end of this embattled company whose products you use every day.